This is our style.

It's not just what you say, it's how you say it. This is how we like to say it.

We exist to do more good so that together, WE can make the world a better place.

We exist to do more good so that together, WE can make the world a better place.


Imagine a world where there is less judgment, less competition, and more empowerment through shared knowledge and experiences. A world where there is more kindness, compassion, and connectedness.

Only Human is here to help you through struggle, find the things that drive you, and offer a community of humans who always have your back. By connecting like-minded individuals, Only Human aims to inspire and educate through shared experiences (with a dash of quirkiness and humor along the way).

Our Brand Voice

Our voice is human, it’s comfortable, it’s honest and approachable. Our goal is to make you feel like you’re hearing a story over dinner with friends. 

This, not that:

    • Humorous but not condescending 
    • Weird but not juvenile 
    • Educational but not patronizing 
    • Empowering but not preachy
    • Inspiring but not dreamy
    • Human but not self deprecating


  • Guide
    • We will act as the passenger navigating you along your journey, but never the driver. 
  • Empower
    • With all writing, we aim to empower individuals to be stronger and more confident in choices they make in their life.
  • Inspire
    • Our goal is to inspire through experience. By remaining authentic to each of our own stories, we hope to inspire you to make a healthy change, no matter what your goals are and how they differ from our own experiences. 
  • Connect
    • As humans one of our deepest needs is to connect and belong. With everything we do and write, we aim to connect you with individuals who share the same values and outlook.

Our Brand Tone

"People don’t always remember what you say or even what you do, but they always remember how you made them feel.”

Our tone of voice isn’t what we say, but how we say it. It embodies and expresses our unique personalities and core values. It encompasses not only the words we choose, but their order, rhythm and pace. Our tone will remain informal and entertaining, while still educating through a clear and concise thought process. 

We write the way we speak, and we speak to everyone the same way we speak to friends.

Brand Storytelling

A good story aims to always:

  • Be about a specific person or a small group of people rather than a whole company or universal terms
  • Draw out a basic human emotion such as frustration, hope or excitement
  • Feature struggle, and require the character to change or learn something
  • Embrace details (these set one story apart from another)

Walk the talk

We are not a sales-y company
Our message aims to bring people together, not bring in the most sales. While our company runs from the support from our sales, we do not push sales on any human. If we have something on your heart, we post about it, we add in discount codes to allow others to share their message, and also bring together people with the same mission—to be a good human. This is how we will remain authentic and true to the brand and goals of Only Human.

Our platform
We do not speak negatively on any social platforms. Only Human is about becoming the best version of yourself. So bullying on the internet is something we aim to change. If you wouldn't say it to someones face, it doesn't need to be posted about. If you want to make a joke at someone else's expense, that is bullying. Funny isn't mean.

Our Core Values

Be a good human


Light The Way

This speaks to the need to seek the light even in the darkest of moments. As we move through life we accept that there will be hard times but if we can learn to find the gratitude it will light the way.

Come as you are

This speaks to the "human" aspect of everyone and the struggle and growth we go through. It's inclusive and helps our internal team and audience feel accepted and welcomed, even with their imperfections.

Never Stop Growing

This speaks to the "always growing" mindset of humans who work to better themselves and the world around them. As we expand our team this is a reminder that when you know better, you do better.

Make Waves

This speaks to the "action-oriented" part of our brand and community. We don't just talk the talk, we walk the walk. We dream and then we do. We create change no matter how challenging the task may seem.

Better together

This speaks to the collaborative nature of OH, the abundance mindset, and the community aspect. As we expand the team it's an internal reminder to ask for help when you need, to pull others in and not push them away, and to share ideas freely and vulnerably.

Download our brand guidelines

This resources helps you understand our brand and how to utilize our creative assets.

Download our brand guidelines

This resources helps you understand our brand and how to utilize our creative assets.

Download Our Marks

If you get a tattoo you have to promise to show us by tagging @onlyhuman or sending a copy to [email protected].